{"product_id":"make-that-grade-marketing-4th-edition-1","title":"Make that Grade: Marketing 4th Edition","description":"\u003cp style=\"font-weight: bold;\"\u003eNotice: Temporarily Out of Stock\u003c\/p\u003e\u003cp\u003eAn overview of marketing principles and concepts, updated to reflect the challenges of the global recession.\u003c\/p\u003e\u003cp\u003eNew to this edition:\u003c\/p\u003e\u003cp\u003eImpact of the economic downturn on pricing\u003c\/p\u003e\u003cp\u003eNew technology for marketing information and research\u003c\/p\u003e\u003cp\u003eImpact of online distribution\u003c\/p\u003e\u003cp\u003eNew methods of marketing communications\u003c\/p\u003e\u003cp\u003eNew case studies at the end of each chapter\u003c\/p\u003e\u003cp\u003ePresented with clearly defined learning objectives and revision questions at the end of each chapter.\u003c\/p\u003e\u003cp\u003eWritten with a clear focus on the learner.\u003c\/p\u003e\u003cp\u003eSUITABLE FOR\u003c\/p\u003e\u003cp\u003eStudents taking a marketing module as part of a degree or diploma programme.\u003c\/p\u003e\u003cp\u003eStudents taking Marketing Institute of Ireland exams.\u003c\/p\u003e\u003cp\u003eStudents taking marketing modules at FETAC Level 6.\u003c\/p\u003e","brand":"BuyBooks.ie","offers":[{"title":"Default Title","offer_id":50472664400214,"sku":"A97547","price":24.62,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0552\/4327\/6339\/files\/marketing.jpg?v=1747892414","url":"https:\/\/www.buybooks.ie\/products\/make-that-grade-marketing-4th-edition-1","provider":"BuyBooks.ie","version":"1.0","type":"link"}